AEO & GEO · AI visibility
Get found in ChatGPT, Claude, Gemini, Perplexity, Copilot, Grok, DeepSeek and Google AI Overview. mekyn measures your brand visibility score, sentiment and share of voice against competitors, and shows you exactly what to improve.
8 AI engines Start for free
Answer Engine Optimization (AEO) is the practice of optimizing content so voice- and AI-based answer engines understand it, select it and cite it in their answers. The goal is no longer just a top ranking, but a mention in the answer block.
Generative Engine Optimization (GEO) raises the likelihood that a brand, a product or a piece of information is mentioned in generative AI systems like ChatGPT, Claude or Gemini. The factors are brand mentions, sentiment, source quality and topical authority.
| Criterion | AEO | GEO |
|---|---|---|
| Focus | Answer engines (featured snippets, voice) | Generative AI systems |
| Goal | Get cited in answer blocks | Get mentioned in generated text |
| Optimization | Structured question-and-answer formats | Brand mentions, sentiment, sources |
| Metric | Answer rate, position in the answer | Brand visibility score |
| Engines | Google, Bing, Perplexity | ChatGPT, Claude, Gemini, Copilot |
No dashboard shows you more engines at a glance, including sentiment and quick-win recommendations.
ChatGPT
positive
Claude
positive
Gemini
neutral
Perplexity
positive
AI Overview
neutral
Copilot
neutral
Grok
neutral
DeepSeek
neutral
Find the questions
Identify the questions your audience asks AI systems.
Definition-first content
Answer each question directly in the first 40–60 words.
Schema markup
Use FAQPage, HowTo and SpeakableSpecification for AI parsers.
Answer formats
Lists, tables and short paragraphs make you more likely to be cited.
Measure results
Track brand mentions, sentiment and share of voice across 8 engines.
Measure brand mentions
Find out where and how often your brand is named in AI answers.
Analyze sentiment
Check whether those mentions are positive, neutral or negative.
Share of voice
Compare your visibility with your most important competitors.
Citation magnets
Create research-based content that AI systems cite.
Set up tracking
Monitor the trend per engine and prompt set every week.
“More than 13% of searches now run through AI systems.”
Industry reports and our own data confirm a double-digit share of AI-assisted searches, and it is growing fast.
True checked by mekyn
“AI engines prefer structured question-and-answer content.”
Google AI Overviews and similar systems prefer to extract direct, source-backed answers from clearly structured content.
True checked by mekyn
“Brand mentions in AI answers directly affect classic rankings.”
Brand mentions are an indirect signal of reputation and relevance, but not a direct ranking factor in the classic sense.
Partly True checked by mekyn
AI AEO optimization (Answer Engine Optimization) prepares your content so AI-powered answer engines like ChatGPT, Claude or Google AI Overview find and cite it. mekyn measures this visibility across 8 engines.
AI GEO optimization (Generative Engine Optimization) improves how often, and how positively, your brand is mentioned in generative AI systems. That covers brand mentions, sentiment and comparisons with competitors.
AEO optimizes content for answer blocks and featured snippets. GEO optimizes your brand’s presence in text generated by AI. Both aim to make you visible in AI-powered systems.
Not more important, but complementary. Classic SEO brings traffic from Google; GEO builds your visibility in ChatGPT, Claude and co., where more and more buying decisions get prepared.
At least ChatGPT, Claude, Gemini, Perplexity, Google AI Overview, Microsoft Copilot, Grok and DeepSeek. mekyn tracks all eight in one dashboard.
The brand visibility score shows on a scale of 0–100 how often and how prominently your brand is named in relevant AI answers, weighted by engine relevance and sentiment.
Weekly is ideal, monthly is the minimum. AI answers change faster than classic rankings, so a regular look at brand mentions and sentiment pays off.
Partly. mekyn finds the gaps, suggests content and tracks the results. Creating the content itself still needs human quality control.
At mekyn it runs on coins: one GEO question costs 3 coins. Start includes 20 coins a month, Business 60. Standalone audit tools on the market cost €50–500 a month.
Yes, because GEO means systematically tracking brand mentions and sentiment across several AI engines. Manual checks don’t scale.
Indirectly: when your brand is mentioned positively in AI answers, awareness and traffic grow, and possibly searches for your brand name too. Google registers all of these signals.
Clear definitions, structured how-to guides, comparison tables, FAQ pages and research-based data with sources.
mekyn measures your AEO/GEO visibility across 8 engines. Start for free.
Audits your website, measures visibility and suggests fixes you approve.
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