SEO Glossary
First: SEO optimizes for rankings, GEO for citations. Second: SEO targets keywords, GEO targets entities and concepts. Third: SEO measures traffic, GEO measures "share of model voice" — how often a brand appears in AI answers. The technical foundation stays the same: cleanly structured content, schema markup, and semantically correct HTML help both disciplines.
ChatGPT (OpenAI) and Claude (Anthropic) are the most widely used AI assistants with search capability. Google AI Overviews appear for about 15% of all search queries. Perplexity.ai is growing rapidly as an "AI search engine" and cites sources transparently. Microsoft Copilot uses Bing data. Each platform has its own crawlers and preferences — GEO has to be approached platform by platform.
Clear, structured content with definition sentences ("X is Y") is preferred. Fact boxes, statistics, and lists increase the likelihood of citation. Source references and update dates signal trustworthiness. Semantic HTML and schema markup help AI models parse your content correctly. The mekyn AI Watch tracker measures your GEO visibility automatically.
The "share of model voice" measures how often your brand appears in AI answers on relevant topics — relative to competitors. mekyn's AI Overview Watch monitors Google AI Overviews for defined keywords and shows when and how your brand appears. The PAA Extractor analyzes People Also Ask questions as an indicator of AI-relevant topics.
You can find a detailed answer in the explanation above. For practical application, we recommend our tools.
You can find a detailed answer in the explanation above. For practical application, we recommend our tools.
You can find a detailed answer in the explanation above. For practical application, we recommend our tools.
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