SEO Glossary

BFSG

Scope: who is affected?

All companies offering products or services to consumers (B2C) are affected — regardless of industry. Exceptions: micro-enterprises with fewer than 10 employees and under €2 million in annual revenue. B2B companies are also affected if their products can be used by end consumers. Banking, insurance, telecommunications, e-commerce, and passenger transport are explicitly included.

What is required

The requirements are based on the WCAG 2.1 Level AA guidelines. In concrete terms: sufficient color contrast (at least 4.5:1 for text), keyboard operability of all functions, meaningful alt texts for images, subtitles for videos, screen-reader-compatible forms, and clear, consistent navigation. In addition, every website must include an accessibility statement in plain language.

Penalties and consequences

The market surveillance authority can impose fines for violations, scaled to company revenue — similar to the GDPR, with up to €100,000. More serious: competitors can issue cease-and-desist warnings, and affected consumers have a right to sue. The first waves of warning letters are expected for fall 2025.

BFSG-compliant with mekyn

mekyn builds websites that meet WCAG 2.1 AA from the very first build. A Lighthouse accessibility score of 95 or higher, correct ARIA labels, semantic HTML, focus management, and color contrast are standard. For customers on the Plus plan and above, our audit partner DIAS GmbH additionally performs monthly WCAG audits. The mekyn Compliance Standard (MCS) makes BFSG compliance measurable — in a single number.

At a glance

  • In force since June 28, 2025
  • Based on WCAG 2.1 AA
  • Applies to B2C companies with 10+ employees or €2 million in revenue
  • Transition period for existing products: until June 28, 2030
  • Fines of up to €100,000 possible

Frequently asked questions about BFSG

What is BFSG?

You can find a detailed answer in the explanation above. For practical application, we recommend our tools.

When does BFSG apply?

You can find a detailed answer in the explanation above. For practical application, we recommend our tools.

Who must comply with BFSG?

You can find a detailed answer in the explanation above. For practical application, we recommend our tools.

Further Resources

Ready for better rankings?

Start with a free SEO check — see your score in 60 seconds.

  • No credit card
  • GDPR-compliant
  • EU hosting