Knowledge
SEO Glossary
All key technical terms around SEO, performance, compliance and website building — explained in plain language. By practitioners, for the DACH region.
what are backlinks
Backlinks
Backlinks are the most important off-page signal. We explain quality factors, toxic links and sustainable link building in the DACH region.
bfsg
BFSG
The BFSG has applied since 28.06.2025 for all new websites in Germany. What companies need to know — with checklist.
geo seo
GEO-SEO
GEO (Generative Engine Optimisation) is the new SEO discipline: visibility in ChatGPT, Claude, Gemini, Perplexity and AI Overviews.
inp
Interaction to Next Paint (INP)
INP replaces FID as a Core Web Vital. We explain what Interaction to Next Paint measures and how to stay under 200 ms.
lcp
Largest Contentful Paint (LCP)
LCP measures the load time of the largest visible element. Everything about the Google Core Web Vital and how to keep it under 2.5 s.
what is mcs score
MCS Score
The MCS score evaluates websites across 5 dimensions: performance, accessibility, SEO, privacy, security. Open, reproducible, free.
schema org
Schema.org
Schema.org is the vocabulary for structured data. We explain JSON-LD, Microdata and the most important schema types for Google.
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